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Ecommerce Analytics Routine: Setting Goals & Making a Plan Harnessing Data

Ecommerce Analytics Routine: Setting Goals & Making a Plan

The Benefits of Routines We all have habits in our lives, whether we are consciously aware of them or not. Recent studies have demonstrated there are hidden benefits to routines. Having routines, ...
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4 Ways You Can Mess Up Your Predictive Analytics Algorithms Harnessing Data

4 Ways You Can Mess Up Your Predictive Analytics Algorithms

Predictive analytics algorithms are the holy grail of analytics. Every business owner dreams of opening their analytics dashboard to find pinpoint-perfect predictions about the future of their busi...
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Analytics Tips: 4 Lesser-Known Metrics You’re Ignoring Harnessing Data

Analytics Tips: 4 Lesser-Known Metrics You’re Ignoring

We know, we know, there are a million lists of analytics tips out there. But we also know that those lists cover the same 5-10 analytics tips each time. So we dove into the most arcane analytics da...
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4 Critical Daily Metrics You Should Be Tracking Harnessing Data

4 Critical Daily Metrics You Should Be Tracking

Every business generates tons of data every day, but what are the essential daily metrics that you need to be keeping track of? These are the indicators that will tell you at a glance whether your ...
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The Customer Lifetime Value Calculation: Why It’s Useful and How to Do It Right Growing, Harnessing Data

The Customer Lifetime Value Calculation: Why It’s Useful and How to Do It Right

  You know the phrase “work smarter, not harder”? If you like to live by that maxim, you probably love the concept of customer lifetime value. Customer lifetime value (CLTV) is the predicti...
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How to fix the critical mistake of ignoring mobile checkout eCommerce Trends

How to fix the critical mistake of ignoring mobile checkout

Smartphone Shopping is all the Rage We’ve all seen or read the stories - ecommerce via mobile phone is HOT hot hot.  Here are a few great recent stats from a variety of sources and reports.variety...
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The Cost of Poor Customer Data Management, and How to Fix It Harnessing Data

The Cost of Poor Customer Data Management, and How to Fix It

Customer data management, data security, data backups… there are a lot of moving parts when it comes to managing your business’ data, and a lot of best practices to follow. Poor data management can...
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Webinar: 3 Segmentation Strategies To Increase Your Marketing ROI! Cultivating Customers

Webinar: 3 Segmentation Strategies To Increase Your Marketing ROI!

The days of "one size fits all" are dead. Customers today expect customization and personalization. But you can't create personalized content, services, or products if you don't know who your custo...
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Infographic:Causes and Solutions for Customer Churn Growing

Infographic:Causes and Solutions for Customer Churn

Reducing Churn Tackling churn can be daunting, but the first step is figuring out why your customers leave. In this Infographic, we show you simple steps that outline how to reduce churn by tailor...
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How to build a customer-centric brand with customer segmentation Cultivating Customers

How to build a customer-centric brand with customer segmentation

The ability to segment customers is a crucial part of any ecommerce brand’s marketing and retention strategy.   Once you segment your target market into various groups, you can then customize progr...
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