LimeLight Blog - Powering the subscription billing economy

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Using Custom Fields To Your Advantage

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Referral Marketing 101: The Why, What, and How for Launching Your Own Referral Program

Why referral marketing is so effective Countless studies prove that referral marketing is one of the most powerful marketing strategies for generating sales — and the reason why is simple. Humans...

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eCommerce Trends

Wayfair vs. South Dakota — What the Supreme Court Ruling Means for Your Online Business

The world of digital business and eCommerce move quickly, and the rules of engagement are almost constantly in flux — so it comes as no surprise that a recent Supreme Court ruling signals big chang...

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Cultivating Customers

Free eBook: Reduce churn by cultivating a membership mindset

Churn is the ‘five letter word’ that keeps subscription eCommerce business owners of all sizes up at night. Whether you are a just starting out or running a major brand - you most likely obse...

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Harnessing Data

Ecommerce Analytics Routine: Setting Goals & Making a Plan

The Benefits of Routines We all have habits in our lives, whether we are consciously aware of them or not. Recent studies have demonstrated there are hidden benefits to routines. Having routines, e...

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Harnessing Data

4 Ways You Can Mess Up Your Predictive Analytics Algorithms

Predictive analytics algorithms are the holy grail of analytics. Every business owner dreams of opening their analytics dashboard to find pinpoint-perfect predictions about the future of their busi...

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Harnessing Data

Analytics Tips: 4 Lesser-Known Metrics You’re Ignoring

We know, we know, there are a million lists of analytics tips out there. But we also know that those lists cover the same 5-10 analytics tips each time. So we dove into the most arcane analytics da...

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Harnessing Data

4 Critical Daily Metrics You Should Be Tracking

Every business generates tons of data every day, but what are the essential daily metrics that you need to be keeping track of? These are the indicators that will tell you at a glance whether your ...

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Growing, Harnessing Data

The Customer Lifetime Value Calculation: Why It’s Useful and How to Do It Right

You know the phrase “work smarter, not harder”? If you like to live by that maxim, you probably love the concept of customer lifetime value. Customer lifetime value (CLTV) is the prediction of the ...

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eCommerce Trends

How to fix the critical mistake of ignoring mobile checkout

Smartphone Shopping is all the Rage We’ve all seen or read the stories - ecommerce via mobile phone is HOT hot hot. Here are a few great recent stats from a variety of sources and reports.variety...

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Harnessing Data

The Cost of Poor Customer Data Management, and How to Fix It

Customer data management, data security, data backups… there are a lot of moving parts when it comes to managing your business’ data, and a lot of best practices to follow. Poor data management can...

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