Imagine your eCommerce website as a physical storefront. You keep the doors open, the lights on and the aisles clear for new customers. Now imagine one of your employees locking the front doors, boarding up the windows or blocking off the aisles for no apparent reason. Frustrating, isn’t it? And certainly grounds for termination.
When your business’s storefront is a website, unexpected downtime is akin to locked doors and blocked aisles. The “employees” you rely on to help run your business — i.e. the platforms you use to help your customers complete sales — have a responsibility to keep the lights on and customers coming. So when those platforms experience unexpected downtime, you’re the one that pays the price.
You wouldn’t keep an employee that routinely undermined your business, so why are you putting up with the same from the platforms you use?
Let’s face it: downtime can spell disaster for your eCommerce business — and we can prove it. These are the 6 things every business owner needs to know about platform stability.
A single hour of downtime equals an average of $100,000 in lost revenue.
Downtime is no joke — in fact, 40% of businesses never recover from significant downtime.
Just .1% of annual downtime equals nearly 9 hours every year.
Think 98% uptime sounds great? That’s about 175 hours of downtime per year.
64% of smartphone users expect a load time of 4 seconds or less.
Platform stability directly impacts your site speed — and with customers expecting lightning-fast load times, you can’t afford even one second of delay.
47% of online customers expect websites to load in 2 seconds or less.
Are the platforms you rely on helping or hurting your website load time? If they run into speed issues, so do you.
1 second of delay equals a 7% reduction in conversions.
For a site that makes $100,000 a day, a quicker page load speed of just one second equals $7,000 more in revenue per day.
11% of customers who abandoned carts do so because of slow website speed.
The importance of platform stability doesn’t end at checkout — your customers are still time-sensitive.
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