The Ecommerce Transaction Process
What happens behind the scenes when a customer clicks “Buy”? You’d be surprised by how many businesses are in the dark about the exact journey an ecommerce transaction takes from customer click to approval. Within the span of a few seconds, from the moment the customer purchases until they are approved, a number of actors are involved, each performing a vital task along the way and ensuring a safe, secure and seamless experience for both customer and merchant.
Next Up: Part II: The Fulfillment Process