Product News: Lime Light Analytics Advanced Functionality

Lime Light is the leading continuity commerce platform, enabling subscription ecommerce and performance marketing for online merchants. Today, the Company announced the launch of Analytics, its integrated business intelligence suite.  Lime Light Analytics business dashboards are built from over 200 business metrics, and extensive multidimensional filters allowing clients to focus on Campaigns, Channels, Verticals, Products, and Affiliates, across any date range either individually or in groups.  This comprehensive reporting tool allows Lime Light’s ecommerce business clients to fully analyze their business without having to rely on 3rd Party add-ons or teams of analysts.

“Having analyzed literally billions of dollars of ecommerce transactions, we built Analytics around the key performance metrics that our customers need to grow faster and more intelligently.” said Brad Primavera, CPO of Lime Light, “Our formula for revenue growth combines optimized subscription rebilling, transaction management and performance marketing. We call this Continuity Commerce.”

lime light analytics
Lime Light Analytics Advanced Functionality Dashboard

Lime Light Analytics provides enterprise-class business intelligence built for cloud scalability.  Out of the box, merchants and advertisers can clearly understand overall business health such as customer churn, customer lifetime value, and profit & loss reporting.  Additionally, Analytics arrays all information required to assess traffic sources through sophisticated affiliate quality calculations clearly and provides complex metrics to manage refund rates, merchant chargebacks and overall marketing spend.

“The fact that with a couple of simple clicks, I can see on a minute by minute or cohorted basis what my member lifetime value is, what my MRR or AOV is, projected product/SKU and cashflow is – is ridiculous. What we were looking for – you took to a whole new level. The analytics and reporting from LimeLight is one of the best I’ve seen in the industry.”

— Stephen Ezell, CEO of MyGreenFills

Update: In 2018, we added additional features to Analytics. Users can now see a forecast of their subscription revenue for upcoming months, as well as track cash flows in their reserve accounts

About Lime Light: Lime Light cloud platform enables ecommerce merchants and advertisers to exponentially grow revenue by combining ecommerce subscription rebilling with performance marketing. We call this combination “Continuity Commerce”. Businesses on Lime Light can maximize successful rebilling transactions and manage customer churn while handling the high transaction loads and unique risk characteristics of affiliate marketing. The platform manages and balances chargeback risk, fraud, and multi-country, multi-currency transactions that enables businesses to engineer growth.

Lime Light provides access to over 300 out-of-the-box integrations to all aspects of the ecommerce value chain including fulfillment providers, anti-fraud, chargebacks, collections, data verification, email autoresponders, membership providers, payment gateways and tax accounting.Through integrating with the Lime Light ecosystem of providers, clients can automate daily tasks, and present business analytics specifically tuned to Continuity Commerce., Lime Light makes engineering revenue growth, acquiring new customers base, delivering products and managing fraud, churn and chargebacks easier and more profitable.  

To learn more about Lime Light, please visit limelightcrm.com.