The AM Navigator Blog gathered affiliate marketing trends and predictions from 10 top industry experts back in December [Thanks, Geno]. With almost half of 2017 in the bag [wow, that was quick], we thought now would be a good time to revisit a few of these early predictions as a refresher to help you refocus your marketing energies for the second half of the year.
“Affiliate marketing will become more mainstream, which is both a blessing and a curse. Consumers will be more aware of how it is used to monetize content, and they will accept it as legitimate. However, consumers will themselves become affiliates in greater numbers thanks to an increase in revenue sharing apps and tools”. — Tricia Meyer, Affiliate Marketer
“2017 is going to see substantial growth in non-traditional content affiliate relationships as merchants place emphasis on growing beyond dependence on coupon and cashback/loyalty affiliates to drive incremental sales. Merchants who commit to identifying these partners and providing them with the tools they need will prosper in 2017 and beyond”. — Wade Tonkin of Fanatics.com
“From using attribution to recognize affiliate’s contribution at each stage of the funnel, to using affiliate data to improve your Display and Paid Search campaigns, data will continue to be a priority”.— Adam Weiss of Rakuten Affiliate Network
I started moving away from search pay per click for affiliate offers to Facebook around 2010 and had a lot of success with it yielding 200%+ returns and scaling up to low six figures in spend per day in various verticals. This has drastically diminished IMO from big brands and startups that are not ROI focused spending whatever it takes for user acquisition thus raising the cost for white hat affiliates to where it’s not profitable. Plus, as Facebook has said at conferences, they are not big on affiliate marketers and would rather deal directly with the brands. With that said I know a LOT of black hat guys that cloak facebook and make a ton of money but they constantly have to make new accounts and play that cat and mouse game which I just have no interest in at this point in my life. So that also doesn’t help affiliates in general.. Plus in the last year Facebook has drastically throttled organic posts to walls so having a bunch of fans and recommending a product does not produce nearly the results it gets (Facebook does not like people to leave Facebook unless you pay them for it via ads).
The good news is that I have struck gold in affiliate marketing with Native Advertising. They are much like the early days of Facebook where there is not any big brand or startup competition (that I have seen) plus its almost exclusively affiliates running the same type of creative ads that we did very well on Facebook with.
As a replacement for organic, free traffic, that yields affiliate commissions — I have turned to value-added content affiliate marketing. I created blogninja.com which is a free training course on how to build a blog and in the last year earned over $800,000 in web hosting commissions. This all came from users referring users.
I also have done well with affiliate marketing via live video. Primarily on YouTube Live and Facebook. In addition the same thing with my blog. Give people value with a link to what you are talking about. Simple.
In a nutshell, insights from data and sharpening your affiliate monitoring mechanisms is part of a smart affiliate marketing strategy. We may be a bit biased but our new analytics dashboard is a helpful tool to keep you on top of your campaigns and help you gain a better understanding of how to extract the greatest profit from your business.
More News from the Industry
Webinar: Analytics–Measuring Affiliates
LimeLight Analytics Webinar Part 1: How to Evaluate Affiliate Quality
This webinar series hosted by LimeLight’s Director of Analytics, Chad Buckendahl, Product Manager Greg Austin, and Marketing Manager, Matthew Abdalah, will help you master the power of the LimeLight Platform.
Chad will talk about how leveraging each one of these reports provides valuable insight into your business.
- The indicators for measuring affiliate quality throughout the lifecycle of the campaign
- Deconstruct the math of affiliate CLTV
- How to get the most of LimeLight Analytics to determine affiliate quality
LimeLight’s Director of Analytics, Chad Buckendahl
As a performance marketer, you’re likely using affiliates to drive your customer acquisition strategy at scale. Affiliates deliver your products and services to thousands and sometimes even millions of eyeballs across the web. With the high volume of conversions they deliver, it’s important to be able to evaluate the quality of those conversions to protect your business. Affiliates vary on the quality of their performance, so we’ve created the functionality to analyze their impact in Analytics.
In this webinar, our Director of Analytics Chad Buckendahl and Product Manager Greg Austin dive deep into how to analyze the performance of your Affiliates and the quality of the traffic their bringing.