Harnessing Data Archives

Developing an eCommerce Analytics Routine: Setting Goals & Making a Plan

The Benefits of Routines We all have habits in our lives, whether we are consciously aware of them or not. Recent studies have demonstrated there are hidden benefits to routines. Having routines, e...

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Growing, Harnessing Data

Using Custom Fields To Your Advantage

Custom fields help you gather pertinent information about your leads and customers so you can better understand their needs and deliver personalized communications, products, and services. Optimize...

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Growing, Harnessing Data

Using Custom Fields To Your Advantage

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Harnessing Data

Ecommerce Analytics Routine: Setting Goals & Making a Plan

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Harnessing Data

4 Ways You Can Mess Up Your Predictive Analytics Algorithms

Predictive analytics algorithms are the holy grail of analytics. Every business owner dreams of opening their analytics dashboard to find pinpoint-perfect predictions about the future of their busi...

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Harnessing Data

Analytics Tips: 4 Lesser-Known Metrics You’re Ignoring

We know, we know, there are a million lists of analytics tips out there. But we also know that those lists cover the same 5-10 analytics tips each time. So we dove into the most arcane analytics da...

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Harnessing Data

4 Critical Daily Metrics You Should Be Tracking

Every business generates tons of data every day, but what are the essential daily metrics that you need to be keeping track of? These are the indicators that will tell you at a glance whether your ...

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Growing, Harnessing Data

The Customer Lifetime Value Calculation: Why It’s Useful and How to Do It Right

You know the phrase “work smarter, not harder”? If you like to live by that maxim, you probably love the concept of customer lifetime value. Customer lifetime value (CLTV) is the prediction of the ...

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Harnessing Data

The Cost of Poor Customer Data Management, and How to Fix It

Customer data management, data security, data backups… there are a lot of moving parts when it comes to managing your business’ data, and a lot of best practices to follow. Poor data management can...

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Growing, Harnessing Data

Calculating Monthly Recurring Revenue: It’s not that complicated

Understanding your subscription business revenue If you run a subscription business, or have any form of recurring billing, MRR (Monthly Recurring Revenue) is a critical metric to track. It’s the ...

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